Long Term
Retention
Currently no significant habit of charging exists outside the home. Brands that recognize this have a unique opportunity to become a subconscious safe haven for their customers.
Phone charging is a problem that +7.5 billion people face every day. It is such a burden that 57% of gen-z would "Go home" and 32% of millenials would "Drop everything" if their phone died.
When faced with a dying phone, Juix is the most convenient way to get consumers back to consuming. In under 1 minute, consumers are able to borrow a charger and return their focus to interacting with your business, products, and services.
Humans are habit builders and once formed, these habits become subconscious. Fascinatingly, “the behavioral patterns we repeat most often are literally etched into our neural pathways.”
Because of this, the greatest brands encourage their customers to build habits. By adding Juix, your business is able integrate into your customer’s everyday routine.
Yet, outside from home or work, phone charging is scarcely available and no habit exists. So much so, a study by LG found that 90% of consumers will panic when their phone is “low battery.”
In a 6 month case study
spanning (6) Juix stations:
Currently no meaningful habit of charging exists outside the home. Brands that recognize this have a unique opportunity to fill the void and expand their top of mind awareness (TOMA).
In a 6 month case study
spanning (6) Juix stations: